Social Media has changed the way we advertise our businesses to clients like never before. Be it via text, images, or videos, there always seems to be a way to insert our business into the daily lives of potential customers. How do we leverage the digital age to do all the heavy lifting for us? Could one generate warm outbound leads passively with as little human intervention required? The answer will make you reconsider everything you know about the digital marketing age up until now. What are outbound leads? Outbound leads are not necessarily new but have undergone drastic changes in the past few years. Social media has replaced many traditional forms of outbound lead generation. A key difference between outbound leads and other types of leads is that the client provides an opportunity for you to contact them directly. They are more akin to a customer walking by a bakery and popping in for a few seconds to smell the fresh bread being made in the kitchen. Outbound leads are people that are interested in what you are selling but are not quite sure they want to buy just yet. In today’s environment, this is a much easier prospect to fulfill. The benefits of outbound marketing Just about everyone has seen the upward trend in Facebook followers. We have witnessed a noticeable rise in the number of users in the past decade. I believe the growth is going to continue. Why? It is simple. When Facebook users are presented with great content that makes them want to share, the opportunity for direct sales growth increases rapidly. The more time spent on social media, the more ads they can see which are relevant to them. Now, you may be thinking the same thing I was a few years ago when