The Psychology Behind Virtual Receptionists: Why Personalised Service Matters to Customers  In the ever-evolving digital world we live in, customer service has transformed beyond face-to-face interactions. Virtual receptionists, often utilising many advanced applications, have become the front line of many businesses, handling inquiries, scheduling appointments, and providing assistance where needed. But why do customers still crave that personal touch, even in a virtual setting? There is always a human desire for connection and personalised attention that plays an important role in the Online space. Customers seek a sense of familiarity and reassurance when engaging with a business. While virtual receptionists may not be physically present, they can still create a personal connection through tailored interactions and empathetic communication.  Here’s why personalised service by virtual receptionists holds significant importance:  Emotional Connection: Customers appreciate when they feel heard and understood. Virtual receptionists who display empathy, active listening, and a genuine interest in solving their concerns help establish an emotional connection. This connection builds trust and loyalty, fostering a positive perception of the company.  Individualised Assistance: Personalisation isn’t just about addressing customers by name; it’s about understanding their unique needs. Virtual receptionists who take the time to comprehend a customer’s specific situation and provide tailored solutions make clients feel valued and cared for.  Consistency and Reliability: A consistent and reliable service experience enhances a customer’s opinion of a business. Virtual receptionists equipped with in-depth knowledge about the company and its offerings can provide accurate information promptly, instilling confidence in customers.  Reducing Frustration and Enhancing Satisfaction: When customers encounter problems or have issues, they often seek quick and effective solutions. Virtual receptionists who offer prompt, accurate, and personalised support help in reducing frustration levels, leaving customers feeling satisfied with their interaction.  Brand Perception and Word-of-mouth: Exceptional service, even in a virtual capacity, contributes to