Social Media has changed the way we advertise our businesses to clients like never before. Be it via text, images, or videos, there always seems to be a way to insert our business into the daily lives of potential customers. How do we leverage the digital age to do all the heavy lifting for us? Could one generate warm outbound leads passively with as little human intervention required? The answer will make you reconsider everything you know about the digital marketing age up until now.
What are outbound leads?
Outbound leads are not necessarily new but have undergone drastic changes in the past few years. Social media has replaced many traditional forms of outbound lead generation. A key difference between outbound leads and other types of leads is that the client provides an opportunity for you to contact them directly. They are more akin to a customer walking by a bakery and popping in for a few seconds to smell the fresh bread being made in the kitchen. Outbound leads are people that are interested in what you are selling but are not quite sure they want to buy just yet. In today’s environment, this is a much easier prospect to fulfill.
The benefits of outbound marketing
Just about everyone has seen the upward trend in Facebook followers. We have witnessed a noticeable rise in the number of users in the past decade. I believe the growth is going to continue. Why? It is simple. When Facebook users are presented with great content that makes them want to share, the opportunity for direct sales growth increases rapidly. The more time spent on social media, the more ads they can see which are relevant to them.
Now, you may be thinking the same thing I was a few years ago when I saw Facebook’s growth soar: “How do I get those people to want to buy my products/services?”
There are three keys to success for successful social media marketing that will create warm outbound leads.
- Connect with the right people. Google and Facebook ads are becoming increasingly good at targeting your demographic, meaning you spend less money on ads for a better conversion rate.
- Keep the leads warm. A potential customer clicked your ad because they are interested. You can keep the leads from going stale by providing them with content that will pique their interest.
- Reach out. There is only so much an email or video can do to entice a customer. One will eventually have to contact the lead in a direct, personal manner, and that is where we come in.
Reaching Out without being pushy
No amount of marketing emails will encourage a customer to buy your product more than person-to-person contact does.
According to studies, people who are approached directly are almost five times more likely to purchase your product than people who merely receive a relevant ad.
Putting a face to your company is the most crucial step in the process of generating sales. As a member of the Turnkey Receptionist Outbound team, I allow your clients to experience human-level interaction so they can be converted from a warm lead to a loyal, returning customer.
When our team puts this into perspective, it helps us to keep in mind not only how powerful the right social media campaign can be, but how much more powerful reaching out to a potential client is.
Conclusion
In today’s digital marketing landscape, it is important to understand that we are no longer competing with companies that operate locally, we are competing with companies that operate on a national and global scale, which leads to working against every company at every level across the entire spectrum, but that is not all that is needed to generate solid, returning customers. Getting a Human on the phone to your clients leads to more consistency between all your marketing efforts, which also leads to higher conversions and thus more success for your business.
The key takeaway here is not just to focus on branding your business, but ensuring the business is not just some faceless, online entity. When a customer clicks on an ad, Imagine your ideal customer walking into your store. You will not be able to make a sale easier than approaching the customer and making direct contact.
If you are ready to take the next step in your business’s success, reach out to us and we will make that change for you.
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