Hosting an event comes with the inevitable responsibility of ensuring that people actually attend it.
No company wants the recognition as the ONE who is unable to Organise and host an event or for their event to be known for all the wrong reasons…
Here are some steps you can take to ensure that your event is remembered for all the right reasons:
- Farm a Database of Interested Attendees. Call and SMS Them:
Everyone knows Batman...
In recent years he has grown to become one of the most recognisable symbols of global pop culture. In almost every Batman movie every made, Batman needs to be signalled in order to know that his services are required.
The famous Bat Symbol flashing in the night sky.
Think of your attendees as potential Batmen or women who have to be reminded about the fact that their presence at your event would be greatly appreciated. Having a team dedicated to calling, SMSing and emailing potential attendees will greatly increase the likelihood of them attending your event. People love to feel wanted, taking the initiative to proactively contact them shows an attendee that you truly care about them being at your event.
- Follow Up with Confirmed Attendees on the Day of the Event:
Once you have contacted a potential attendee and sold them a ticket, it is important to follow-up and check-in on them before the event happens.
This helps to show that you think of them as more than just a sale.
This is best done on the day of the event, as this is the time when the attendee will have the event on their mind the most. Remember…You want to convey a sense of excitement and joy, the much-awaited day is ‘FINALLY HERE’. If you’ve sold it to them well enough, then your attendee should be as excited as you about the day finally arriving.
You want to feed into this energy and help make their experience as comfortable as possible.
Having a team dedicated to calling, SMSing or emailing your confirmed attendee list on the day to convey YOUR sense of excitement, will assist greatly in ensuring customer satisfaction as well as increase the likelihood of them attending any of YOUR future events.
- Remember to Let Attendees Know What’s In It For Them:
Ultimately, if your event is going to be remembered for all the right reasons then it has to be a good event first and foremost.
You want to ensure that your event is being marketed to, and attended by, the correct audience.
You want the attendee to feel their needs are being considered and this can only be done if what your event is providing is something they are capable of enjoying. There is no point in spending excessive amounts of time trying to sell a cooking festival to a football fan. It would help to have a team dedicated to screening any potential attendees level of interest based on what your event can offer them, before deciding to try sell them a ticket. Again, this can be done by calling, SMSing or emailing.
Conclusion:
All in all, when one considers the idea of hosting an event, the heartbeat of that event will always be the attendees and their satisfaction.
Good events make people feel good
…and the best events always have a team and sometimes those teams are filled with proactive people. They are the ones who will go the extra mile to ensure that their attendees feel welcome and wanted when attending their events. Not doing so will likely result in a failed event, and even worse, a ruined reputation. Don’t get left in the dark where light is a phone call away.
