It goes without saying that in today’s hyper-fast, hyper-connected world, success in almost anything involving sales requires the effective establishment and maintenance of mutually-beneficial relationships between seller and potential and/or active customer.
Here are a few guidelines you could follow if you wish to keep your company out of the mire of an inconsistent or unreliable consumer base:
- Reaching Out On A Human Level:
The best deal will always be the one that makes the client feel most secure in their investment.
Sales is essentially the satisfaction of a need or want, through the supplementation of goods and services.
It is practically impossible to continually meet the expectations of a client with whom you are completely out of touch. Taking the time to form a relationship with your customer will generally be viewed favourably when compared with the company that just wants to sell them something. Think about it…in a time of need, you’re probably going to help a friend you feel you can depend upon before you help the person you just know from around the way. This same dynamic can be applied to a potential customer and their money, you want to treat your customers with great care and attention to detail will help build customer sales and ensure consistent business, deliver invaluable word-of-mouth marketing as your client will speak positively of you and your company to their associates and it will also serve to boost the employee morale within your own company as they know they are working for an employer that is held in high regard.
- Customers Are People Before They Are Transactions:
The Movie A Miracle on 34th Street includes a scene, in which, a store Santa by the name of Kris Kringle commits an unspoken sin in the world of sales…On Christmas Eve, if Macy’s happens to be out of stock of a particular item, he directs the would-be buyers to competing stores where they can still find the item they’re looking for. This random act of kindness ends up being an unexpected boost for business at Macy’s when customers are so grateful for the help they received from the store Santa, they all vow eternal loyalty to Macy’s, as their priority store for all their future purchases.
Customers are human and enjoy being treated as such, showing that you care about helping them get what they want more than you care about getting something out of them is likely to aid in building a sense of trust and loyalty between you and them.
- Sales Is A Part Of Customer Service :
You Help The Customer Meet Their Needs Through The Providence Of Goods and Services…
Forming business relationships is somewhat like forming regular friendships. You are more likely to make friends with people whom you share common interests with. This is due to the fact that you are more likely to enjoy being in their company and this would be a better usage of your time. In much the same way, a potential customer is far more likely to invest their time and money in the company they believe takes their needs the most seriously. This will give them a greater sense of confidence that the company they are working with can help them achieve the vision they have for their business.
It helps to have a well-trained team that are dedicated to following up leads and queries of your customers.
This would show ensure that your paying customers are not left in the dark when it comes to being able to reach out to you should they need to for any reason. It is, however, important to remember that you are not trying to impose your goods or services upon the. You are trying to show them how said goods or services can be used to draw them nearer to achieving their own personal goals.
Conclusion:
Everything considered, no business can expect to achieve any real sustainable success without establishing good relations with the companies they work with, as well as the people who work within those companies. Showing your customer that you consider them a person and not merely a transaction, will stand your company in good stead when it comes to securing repeat business and a dependable list of customers upon whom the company can rely to meet their targets. To put it simply; care for your customer and your customer will care for you.
